Blades and razors
for high-quality shaving

LORD, originally known as Alexandria Metal Products Company, belongs to the Egyptian company Soliman Holding Group (SHG). Its origin dates back to 1930, the year from which its specialists have been manufacturing blades and razors for a high-quality shave with machinery originating from Solingen (Germany).

During the 1980s, Alexandria Metal Products Company formed a strategic alliance with the former British company Wilkinson Sword, which allowed it to drive the modernization and development of its systems, procedures and quality controls, and today is fully adapted to the needs of an ever-evolving market. As early as 1981, the company began to be called “LORD Precision Industries”.

Today, LORD is considered the six largest razor blade manufacturer, thanks to its impeccable research strategy and continuous innovation that ensures its global success from its original facilities in Alexandria, Egypt.

In addition to LORD, the parent brand, Soliman Holding Group manufactures other brands such as Asco, Racer or Crown, which satisfy the need of those specialized customers who rely on the company as a supplier of metal products for wet shaving.

Vielong are the exclusive distributors of LORD blades and razors in Spain and Portugal.


Lord 2019


Vielong 2019

become a distributor

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